Well, it's a ball. It's in a ball shape

But… it's just cheese

Whipped cheese. Softer than normal cheese.

Ok whipped cheese. Why would anyone shove a cracker into this?

Well, it's shaped like a ball, and it's also covered in nuts

Nuts. Nuts. It's covered in nuts so people will want to stick a cracker into it.

Or a knife.

A cracker or a knife. Whipped cheese in the shape of a ball, covered in nuts, and people will pay money to stick crackers into this? Or a knife?

Or a knife, yes.

And what will it cost?

After member savings, $8.97